Demand generation is another important process of attracting targeted audience by bringing them closer to the awareness of the new product & generating demand & interest of the product or services.
For marketers who know the process it is a simple one. And for the same reason it encompasses everything from podcasts to press releases, employed holistically over a long time, which makes it complex.
All these processes on their own are nothing more than just pieces – few lines that are spoken. Demand generation makes it into a whole process. At ShiftSixth, we PLAN before using demand generation process before we DRIVE DEMAND for the product & make the best use of it.