Marketers have been long dreaming about a utopia where every person becomes an ideal candidate for their product or services. A world there is no confusion regarding what’s they want & how to win them over, all that is needed to be done is provide the right information faster than the competition.
Even though this may remain a dream, the technique of lead management helps to streamline the overall sales experience as it is one feature which can help businesses track & optimize the entire sales process.
Lead management has other aliases which includes customer acquisition management, contact management and encompasses of:
- Lead generation
- Customer enquiry & capture
- Filtering, grading, distribution & contact
- Lead nurturing